A really good international media planning team is rare and worth its weight in gold!

Digitalisation has fragmented the world of paid communication into a variety of sub-disciplines, holistic media planning is the denominator that straddles this plethora of specialisms as well as the traditional media options. Media planning is driving the communication process, inextricably linked to the creative proposition, often leading it. Increasingly its where the ‘big idea’ comes from.
Different markets evolve at a different pace but the general tendency is undeniable and that is precisely why you (as an advertiser or as an agency) need a proven and successful international media team at your finger-tips. You want an international media buying agency that can manage your day to day requirements impeccably but also one that has the confidence and the knowledge to create and manage that ‘big idea’ internationally. We can do both these things. We’re experienced in a wide range of brand categories and trusted by successful consumer, b2C and b2b names, as well as governments and other public bodies to deliver original and effective communication solutions, on an international basis.

We know how tough it is out there right now..

It’s tough operating in a global pandemic, tough for brands, tough for the media and tough for the marketing sector as a whole. Every penny counts, identifying the right media strategy is absolutely critical. We're experienced and we’re here to guide you on a multi-market, multi-media basis. And we’ll talk facts, not froth.

On line continues to grow exponentially, for many the mantra ‘digital by default’ may be truer now than at any point but what of the other generic media categories? What does the future hold for OOH in and around major international transport hubs? How have monthly magazines suffered in markets not driven by subscription, how have newspaper circulations (print and digital) been impacted and what of radio? We know drive time audiences have shrunk in some markets but overall listening is still increasing whilst audio, through digital and podcast, is growing, attracting both traditional spot buys and sponsorship. In many markets linear TV is suddenly looking like good value, will this last and what of solutions like BVOD? And for b2b brands where media schedules were traditionally punctuated by major international trade fairs, what if there are no fairs?

また、Farrarはこの業界に精通しています。

Operating since 1988 from our offices in central London, the centre of the international advertising industry, we also enjoy a network of partners covering over 30 markets worldwide. International is in our DNA, it’s not something we dabble in from time to time; no hastily put together collaboration based around a couple of one off projects. It’s what we do, day in, day out.

業界標準と比較して、倍のクライアントリテンション率と言えば、その実力がお分かりになるでしょう。