FARRAR IS AN INTERNATIONAL MEDIA AGENCY WITH TRULY GLOBAL CAPABILITIES. WE’RE AT HOME WORKING IN ALL MAJOR MARKETS.
Digitalisation has fragmented the world of paid communication into a variety of sub-disciplines, holistic media planning is the denominator that straddles this plethora of specialisms as well as the traditional media options. Global media planning is driving the communication process, inextricably linked to the creative proposition, often leading it. Increasingly its where the ‘big idea’ comes from.
Different markets evolve at a different pace but the general tendency is undeniable and that is precisely why you (as an advertiser or as an agency) need a proven and successful international media team at your finger-tips. You want an international media buying agency that can manage your day to day requirements impeccably but also one that has the confidence and the knowledge to create and manage that ‘big idea’ internationally. We can do both these things. We’re experienced in a wide range of brand categories and trusted by successful consumer, b2C and b2b names, as well as governments and other public bodies to deliver original and effective communication solutions, on an international basis.
We know how tough it is out there right now..
It’s tough operating in a post-pandemic world, tough for brands, tough for the media and tough for the marketing sector as a whole. Every penny counts, identifying the right media strategy is absolutely critical. We’re experienced and we’re here to guide you on a multi-market, multi-media basis. And we’ll talk facts, not froth.
On line continues to grow exponentially, for many the mantra ‘digital by default’ may be truer now than at any point but what of the other generic media categories? What does the future hold for OOH in and around major international transport hubs? How have monthly magazines suffered in markets not driven by subscription, how have newspaper circulations (print and digital) been impacted and what of radio? We know drive time audiences have shrunk in some markets but overall listening is still increasing whilst audio, through digital and podcast, is growing, attracting both traditional spot buys and sponsorship. In many markets linear TV is suddenly looking like good value, will this last and what of solutions like BVOD? And for b2b brands where media schedules were traditionally punctuated by major international trade fairs, what if there are no fairs?
And we know our stuff.
Operating since 1988 from our offices in central London, the centre of the international advertising industry, we also enjoy a network of partners covering over 30 markets worldwide. International is in our DNA, it’s not something we dabble in from time to time; no hastily put together collaboration based around a couple of one off projects. It’s what we do, day in, day out.
Our clients stay with us in excess of twice the industry norm, we think that speaks volumes.
John Farrar
John has spent 30 years in international advertising, initially he gained experience working as a media owner for various international TV, magazine and daily press groups in Europe before founding Farrar in 1988. John’s key sectors of expertise are…
Peter Wright
Peter has a BA from the University of Bristol and is a German speaker who has spent over 30 years in international media having worked for numerous successful full service agencies including KHBB and Harrison Cowley before joining Farrar in 1989. Peter’s key sectors…
Mark Hanlon
Mark is a TV planning heavyweight although he wouldn’t say that himself. Starting initially at ITV he went on to senior TV roles at Leo Burnet, Starcom, CDP Media and M2M where he was also Joint Head of Investments. Mark’s approach to TV planning and…
Martin Gentsch
Martin is a Swiss national, naturally he speaks three languages. Following a BA in Economics (St. Gallen) and Post Graduate Diploma in Marketing/Advertising (Bienne Institute), Martin has amassed 32 years international media experience, including…
Richard Britton
After a postgraduate in marketing management, Richard joined Chris Ingram Associates in 1987. He spent most of the next 11 years there in various roles including Group Account Director and Media Director looking after a wide range of clients such as…
Yuki Okubo
Yuki is Japanese and a fluent English speaker. Yuki came to us from leading global agency dentsu where she worked on a number of clients including Nintendo, Hitachi, NEC, Uniqlo and SMBC. Yuki manages a number of accounts at Farrar and…
EVERYONE PROMISES GOOD SERVICE, WE OBSESS ABOUT IT.
STRATEGY
Creation of a global media strategy, campaign planning and implementation.
SOLUTIONS
Single market solutions or multi-market solutions.
BRIEFS
A special focus on solving complex international media briefs up to US $20M in value.
SUPPORT
Support for new market operations.
LIAISON
Liaising with the client’s other suppliers of marketing services to ensure the benefits of a holistic communication programme.
OUR NETWORK SPANS OVER 30 COUNTRIES ACROSS 6 CONTINENTS.
From our offices in London we have established close working relationships with media agencies and full service agencies around the globe. From Boston to Bangalore, from Copenhagen to Cairo, from New York to New Delhi. They all play a vital role in helping us plan and implement our multi-market campaigns. And because all we do is operate internationally, we talk to them a lot too (it’s not just something cobbled together for a single assignment or a desperate attempt to pin flags to a map!), these strong working relationships enable us to have broader communication strategy discussions.
This benefits clients in a number of ways:
– you have the confidence and support necessary to execute your global media strategy efficiently and effectively.
– you have the knowledge and support required to identify, develop and manage the ‘big idea’.
– you can ensure that local, often more tactical media solutions, support the long-term development of your brand.
– while benefiting from efficient central control you are still able to remain open to the nuances and cost competitiveness associated with having a ‘local touch’.
In addition, our partner offices, like us, are staffed by people capable of and experienced at thinking originally on a multi-market basis. Most speak several languages and represent a variety of nationalities. They are supported by lifestyle data, media consumption data, schedule performance evaluation data, competitive expenditure, attribution modelling and of course a basic knowledge of the latest production and technical issues, on-line and off.
LET’S TALK, NOTHING VENTURED, NOTHING GAINED!
It has been bought to our attention that a speculative investment company is advertising on social media platforms in Kenya, they are trading under the name Farrar-Media.
Understandably people in Kenya are being driven to FarrarMedia by searching on the web and are being directed to our website. We believe this to be a deliberate scam and have informed the authorities.
Our company is a media agency based in London, we do not offer investment opportunities, we never have done and have no relationship whatsoever with the company trading as Farrar-Media.
John has spent 30 years in international advertising, initially he gained experience working as a media owner for various international TV, magazine and daily press groups in Europe before founding Farrar in 1988.
John’s key sectors of expertise are luxury products (Burberrys, Mulberry, Sotheby’s, Harry Winston), government communications (in the UK John has been an advisor to the Foreign and Commonwealth Office, Department for Business Innovation and Skills and the Cabinet Office) and senior level, international b2b (Hitachi, Toshiba, NEC, TDK).
John is a French speaker and holds degrees from the University of Wales and the Université de Reims Champagne-Ardenne. Following success in rugby, John now lives in Sussex and confines himself to a variety of outdoor pursuits, travel and family life.
Peter has a BA from the University of Bristol and is a German speaker who has spent over 30 years in international media having worked for numerous successful full service agencies including KHBB and Harrison Cowley before joining Farrar in 1989.
Peter’s key sectors include fashion (Kate Spade, Burberrys, Faconnable and Juicy Couture) as well as travel and leisure (Philippines Tourism, Okinawa Tourism, Sandals, ANA, Ryan Air, Lufthansa and TaylorMade Golf), banking and finance (Goldman Sachs, Lombard Odier Asset Management and M&G). Peter has a particular interest in international digital media and is also active in the social media arena.
Married with two children and living in Essex, Peter is a lover of art, walking and all things German.
Mark is a TV planning heavyweight although he wouldn’t say that himself. Starting initially at ITV he went on to senior TV roles at Leo Burnet, Starcom, CDP Media and M2M where he was also Joint Head of Investments.
Mark’s approach to TV planning and buying is uncompromising and innovative, he is a keen advocate of attribution modeling on an international basis. Mark has managed some big names at a European level including Amazon and Estee Lauder.
Mark is married with two young children. Fun is a weekend in the country with the children and where he can sneak it in, a trip home to watch the Old Firm Derby.
Martin is a Swiss national, naturally he speaks three languages. Following a BA in Economics (St. Gallen) and Post Graduate Diploma in Marketing/Advertising (Bienne Institute), Martin has amassed 32 years international media experience, including working with major agencies such as TBWA.
Martin has unrivalled experience in both the global HNWI sector (numerous private banks including Julius Baer, Credit Swiss and Pictet), luxury time pieces (including Jaeger leCoultre, Audemars Piguet and Movado) and travel, Martin has worked for 9 years on the Swiss Airlines account, including the management of the global account.
Martin’s interests include mountain biking, skiing, jazz and economics. Martin is married with three children.
After obtaining a postgraduate certificate in marketing management, Richard joined Chris Ingram Associates in 1987. He spent most of the next 11 years there in various roles including Group Account Director and Media Director looking after a wide range of clients such as LVMH, BT, Toys ‘R’ Us and IPC Magazines. He set up a start-up business, JBBC, in 1999 attracting clients including Ocado, United News & Media and The Jim Henson Company. The business was sold to MBS Media in 2001 which in turn was sold to IPG becoming Brand Connection. Richard ran the Norwich Union account and then became Managing Director of the agency in 2002. In 2006 he left to start media and communications planning business Spark before joining Farrar Media in 2017.
Richard provides media planning advice for clients across online and offline media.
He is a keen music, sports and photography fan. He is never short of technology whether it be cameras, lenses, computers or audio equipment much to the despair of his wife.
Yuki is Japanese and a fluent English speaker. Yuki came to us from leading global agency dentsu where she worked on a number of clients including Nintendo, Hitachi, NEC, Uniqlo and SMBC.
Yuki manages a number of accounts at Farrar and specialises in travel, fashion and cosmetics and some b2b.
Yuki lives in London and is married with a young daughter and her faithful dog Momiji (Japanese for Maple Tree!). Fun is travel to some truly wonderful and exotic destinations.
