Farrar is an international media agency with truly global capabilities. We're at home working in all major markets.
The role of the media expert in the communication process has changed, significantly... A good international media team is now worth its weight in gold!
Digitalisation has fragmented the world of paid communication into a variety of sub-disciplines, media planning is the denominator that straddles this plethora of specialisms as well as the traditional media options. Media planning is driving the communication process, inextricably linked to the creative proposition, often leading it. Increasingly its where the ‘big idea’ comes from.
Different markets evolve at a different pace but the general tendency is undeniable and that is precisely why you (as an advertiser or as an agency) need a proven and successful international media team at your finger-tips. You want a team that can manage your day to day international requirements impeccably but also one that has the confidence and the knowledge to create and manage that ‘big idea’ internationally. We can do both these things. We’re experienced in a wide range of brand categories and trusted by successful consumer, b2C and b2b names, as well as governments and other public bodies to deliver original and effective communication solutions, on an international basis.
We know how tough it is out there right now, we're here to guide you on a multi-market, multi-media basis.
Increase the number of available media options and you create uncertainty, the enemy of any paid communication strategy. We know that for many clients the current mantra is “Digital by Default” so we make it our business to understand and analyse the most contemporary media solutions but also to contextualise them, juxtaposing them against the winning media strategies of the past three decades.
And then there is logistic support. We are happy to put clients in touch with the best international production teams, with designers, experiential experts, researchers, PR companies and blue-sky thinkers; all the essential players required to run a successful international communication programme.
And we know our stuff.
And we know our stuff. Operating successfully since 1988, Farrar has two key European hubs: Our office in central London, the centre of the international advertising industry and our sister agency, Mediamix SA (www.mediamix.ch) in Lausanne, Switzerland. We also enjoy a network of partners covering over 30 markets worldwide. International is in our DNA, it’s not something we dabble in from time to time; no hastily put together collaboration based around a couple of one off projects. It’s what we do day in and day out.
Our clients stay with us in excess of twice the industry norm, we think that speaks volumes.
Our Core Team
John has spent 30 years in international advertising, initially he
gained experience working as a media owner for various
international TV, magazine and daily press groups in Europe
before founding Farrar in 1988. John’s key sectors of expertise are
luxury products (Burberrys, Mulberry, Sotheby’s, Harry Winston), government communications (in the UK John has...
Peter has a BA from the University of Bristol and is a German speaker who has spent over 30 years in international media having worked for numerous successful full service agencies including KHBB and Harrison Cowley before before joining Farrar in 1989.
Peter’s key sectors include fashion (Kate Spade, Burberrys, Faconnable and Juicy Couture) as well as...
Martin is a Swiss national, naturally he speaks three languages. Following a BA in Economics (St. Gallen) and Post Graduate Diploma in Marketing/Advertising (Bienne Institute), Martin has amassed 32 years international media experience, including working with major agencies such as TBWA. Martin has unrivalled experience in both the global HNWI sector...
After a postgraduate in marketing management, Richard joined Chris Ingram Associates in 1987. He spent most of the next 11 years there in various roles including Group Account Director and Media Director looking after a wide range of clients such as LVMH, BT, Toys ‘R’ Us and IPC Magazines. He set up a start-up business, JBBC, in 1999 attracting clients including...
Everyone promises good service, we obsess about it.
Our Network spans over 30 countries across 6 continents.
Based around two key hubs, London and Lausanne, Farrar enjoy a network of over 30 global partners and contacts who help us in the international media planning and buying process. And because all we do is operate internationally, we talk to them a lot too (it’s not just something cobbled together for a single assignment or a desperate attempt to pin flags to a map!), these strong working relationships enable us to have broader communication strategy discussions.
- you have the confidence and support necessary to execute your global media strategy efficiently and effectively.
-you have the knowledge and support required to identify, develop and manage the ‘big idea’.
- you can ensure that local, often more tactical media solutions, support the long-term development of your brand.
- while benefiting from efficient central control you are still able to remain open to the nuances and cost competitiveness associated with having a ‘local touch’.
In addition, our offices are staffed by people capable of and experienced at thinking originally on a multi-market basis, most speak several languages and we represent a variety of nationalities. They are supported by on-line services covering lifestyle data, media consumption data , schedule performance evaluation data, competitive expenditure and of course the latest production and technical issues, on-line and off.